Services
Marketing Execution & Excellence
- Therapeutic segment analysis
- Competitor analysis
- Framing brand objectives
- Identifying brand strengths/USPs/PODs
- Deciding Target Audience, identifying customer insights/need
- Brand positioning
- Branding strategies
- Budgeting
- Tracking brand health
- Market analysis
- Studying customer perception
- Assessing market potential
- Developing competitive landscape
- Identifying different routes of market entry
- Exploring opportunities to collaborate
- Therapeutic segment analysis in terms of Size, Growth, Number of players & Future scope
- Studying disease prevalence
- Identifying target customers
- Identifying target consumers/patients
- Assessing therapy cost
- Arriving at potential size of consumers/patients
- Framing research objectives
- Deciding research methodology
- Deciding on sample size
- Design survey questionnaire
- Carrying out survey/interviews
- Data entry
- Data analysis
- Drawing conclusions & inferences
- Giving recommendations
- Assessing prescription vs self-medication potential of the molecule
- Analyzing consumer trends
- Assessing regulatory framework for switching to OTC
- Identifying customer insights with regards to benefits of the molecule
- Developing OTC marketing plan
- Sales Manager as Facilitator – Sales
- Marketing
- Medical and Training
- Enhancing the effectiveness of Field Force by mobilizing managerial capabilities to Inspire, Motivate, Direct Field Force for higher outcomes
Sales Management
- Result Orientation and Strategic focus
- Developing competency and bridging gaps in tactical, strategic and operational areas
- Excellence through profiling
- Segmentation & targeting the customers for attaning superior outcomes on a continuous basis
- Sales Coaching
- Improving managerial capabilities in areas of decision making & problem solving
- Planning and organizing
- Optimization of resources, People management & Territory management
- Handholding & Mentoring
- Mentor, Coach, Guide, Problem Solver, Motivator, Facilitator, Coordinator
- Effective Supervision, Sharp Intervention & Measurable Contribution
Business Management & Growth
- Providing specific conceptual design
- Revamping of existing business companies wishing to diversify into formulations having existing APIs business
- Companies having APIs wishing to enter formulation business
- Diversifying into other healthcare related business, example: Nutracueticals
- Designing an Integrated System for Sourcing of materials
- Linking the manufacturing resources with procurement and production
- Product availability through distribution channels
- Inventory Management & Control
- Arriving at actual contribution from product/s (APIs/Intermediates/Formulations)
- Designing and Refining Corporate & Business Unit Strategies
- Designing Market entry strategy, co-creating the entire launch process and execution strategies
- Assisting in building the New Entity
- Preparing teams to deliver outstanding results
People & Culture Management
- Designing an effective Performance Management System
- Goal Setting
- Performance Evaluation and Rewards
- Review & Design: Recruitment Strategy, Retention Strategy
- Suggesting HR initiatives & Interventions for Talent Management & Retention
- Review HR policies, processes & suggest changes
- Help address talent needs
- Help with leadership hiring- understand client’s strategic goals
- Assist in attracting top talent and identifying right people for the role
Management Development Programs (MDPs)
• To familiarize participants with Branding & Brand Management concepts
• Help them to create sustainable point of differentiation and build Brand Equity
• Help them to develop Brand Strategies & effectively manage their brands
- To enable understanding of the potential role of Marketing Strategy in an organization and how to link Marketing with Business Strategies
- To provide insights on the challenges faced by marketing team in this VUCA World
- To equip the marketing team with the practices followed by organizations not only in India but also globally which will enable them to face the challenges
The sessions are designed :
- To give participants a conceptual and practical understanding of the significance and application of the creative processes involved in Advertising and Promotion
- To sensitize participants to the conceptual features of persuasive communication
- To impart to the participants, the various means, and methods of assessing & approaching creative content in communication
- To equip participants for strategic communication from client and agency perspectives
• Inter-personal skills / Man Management Skills
• Problem Identification & Problem-Solving skills
• Time Management
• Team Building Skills – (Emotional Intelligence, Empathy, Patience)
- Understanding Conflicts
- Emotional Intelligence, Communication skills, Negotiation skills
- Conflict Resolution Models
